Abstract:
At present, the comprehensive implementation of our country's rural revitalization strategy is conducive to further promoting the quality and upgrading of rural tourism. Based on the analysis of the problems of insufficient endogenous power development and homogeneous competition of villages in the development of scenic area-based villages, this paper introduced the Actor-Network Theory to translate and analyze the actor-network in both the endogenous spontaneous stage and the external intervention stage of the scenic area-based villages. The study found that with the change of the main actors, the social relations of the scenic area-based villages changed accordingly, and the social space will be changed accordingly. There was a high degree of synergy between the two. Based on the identification of this law, in order to effectively promote the healthy and sustainable development of this type of village, this paper proposed a strategy of rural endogenous cultivation and co-construction of scenic area and village, including translating and reconstructing actors of heterogeneous network structure, fully excavating and optimizing the resource value of scenic area and villages' overall system. Finally, it was expected to provide certain references for the high-quality development of such villages.